In the competitive world of IT sales, where multiple resellers may be chasing the same client, deal registration has become a powerful tool for protecting opportunities and maximizing vendor support. Whether you're a new partner or an experienced reseller in Armenia, understanding how deal registration works—and using it effectively—can be the difference between winning and losing a deal.
What Is Deal Registration?
Deal registration is a program offered by many IT vendors (like Dell, Oracle, Fortinet) that allows resellers to "lock in" a specific sales opportunity. When you register a deal:
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The vendor acknowledges that you're the first partner to identify and work on this opportunity.
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You may receive exclusive or preferential pricing.
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You gain access to pre-sales support, technical resources, and sometimes MDF (Marketing Development Funds).
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Other resellers may be blocked or disadvantaged from registering the same deal, reducing competition.
Why It Matters
1. Price Protection
With registered deals, you typically get better pricing than non-registered competitors. This allows you to submit more competitive bids for tenders or direct clients.
2. Sales Advantage
Vendors want you to win the deal you've registered. That’s why they may offer technical consultation, bid support, and even priority stock.
3. Reduces Conflict
In Armenia's small IT market, it’s common for multiple resellers to target the same project. Deal registration reduces friction and disputes between partners.
4. Access to Vendor Programs
Registering deals shows vendors that you’re actively selling. This helps improve your partner status, unlocks training, and opens access to co-marketing opportunities.
How the Process Works
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Identify Opportunity
Example: a public tender, an RFP from a private company, or a verbal intent from a client. -
Submit Registration
Go to your vendor portal (e.g., Dell Partner Portal, Oracle PRM, Fortinet Partner Portal) and fill out a form with customer details, estimated value, and timeline. -
Approval
The vendor checks if the deal is new and unregistered. If approved, it becomes linked to your company. -
Work the Deal
With support and protected pricing, you now proceed to bid, negotiate, and close the deal.
Tips for Success in Armenia
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Be first. Timing matters. The earlier you register, the higher your chances.
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Use vendor managers. Communicate with your distributor or vendor contact to confirm your registration is active.
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Track everything. Keep a spreadsheet of registered deals, expiration dates, and follow-up actions.
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Don’t abuse it. Vendors may revoke registration if you're not actively working on the opportunity.
Why SMMHub Cares
At SMMHub LLC, we know that winning in IT sales isn’t just about price—it’s about strategy. That’s why our team monitors opportunities daily, coordinates with vendors, and ensures deal registration is part of every major project we pursue.
Whether you’re a potential client or a distributor partner, you can trust that we play fair, smart, and fast—with full use of deal registration benefits.